World Golf Organization - World Golf Hall of Fame - St. Augustine, Forida
When we started this project, we were terrified at having to interpret golf and its subtlety to mom and the kids. Plus! - conceptualize activities that would lure them into the ethos of golf appreciation. You gotta be dream'in I thought. BUT, our design process is "REAL" interpretive methodology. I'm still surprised and excited at how our disciplined design process takes us to unexpected places, mixed with a sort of spirit-meets-form precision. Building concensus of a timeless nature. Solving the Culture Equation.